How to Make Money on TikTok - Your Comprehensive Guide
But beyond entertainment, did you know you can also earn money from TikTok?
Top 6 Ways to Make Money on TikTok
This article will explain how to earn from your TikTok account. From sponsored partnerships and brand collaborations to leveraging your influence and expanding your audience, we’ll uncover the various ways TikTok content creators can generate revenue.We’ll also share some tips and best practices to help you grow your follower base. Whether you’re a beginner or a pro, you’ll be able to turn your passion for TikTok into a steady income after reading this guide!
We will cover the following methods:
- Earning money through the TikTok Affiliate Marketing Program
- Partnering with a trusted brand
- Creating paid content
- Inviting friends to join TikTok
- Using the Live Gifting feature
- Crowdfunding projects for financial support from fans
Let’s dive into each method in detail!
1. Earning Money Through the TikTok Affiliate Marketing Program
With affiliate marketing, you can earn money by promoting products and brands you love. All you need to do is recommend products through your TikTok content using a unique affiliate link or promo code. For each purchase, you receive a commission on the sale.Many brands have affiliate programs and seek suitable content creators. But did you know that TikTok has its unique advantages in this field? The TikTok Affiliate Program connects content creators directly with brands and products they want to promote.
Just browse the platform’s marketplace, which includes over 10,000 products, request samples from brands, and recommend your favorites in your videos. You don’t need to create your product to sell anything on TikTok, as you can simply use affiliate links to earn profits.
For example, if you’re a #BookTok enthusiast and share a list of your favorite reads, it’s easy to set up an affiliate link for purchasing your book choices through Amazon. Your followers can click the link to shop, and you’ll earn a commission on any sales made through that link.
Read also: Affiliate Marketing: A Comprehensive Guide to Earning Money from Affiliate Marketing.
2. Partnering with a Trusted Brand
One way to make money on TikTok is through sponsored content, which is content that you’re compensated for creating. That’s the goal, isn’t it? For instance, a brand may pay you to create a TikTok video highlighting how fantastic their product is.In 2022, the global value of influencer marketing was $16.4 billion, according to Statista, a figure that more than doubled since 2019. While Instagram remains the top platform for influencer brand partnerships, TikTok is now a major player in this field.
However, just because a brand offers you an opportunity doesn’t mean you need to take it. Even if the pay seems appealing, it could be a mistake to partner with companies that don’t align with your views. How you interact with your audience is unique to you. Here are some tips for getting started with sponsored content creation for brands and companies:
1. Only Partner with Brands That Match Your Content
For example, if your TikTok content is focused on veganism, and you suddenly start posting about your favorite burger restaurant, it’s not only confusing but also makes you seem dishonest to your followers. So, make sure the content you promote aligns with your regular content.2. Create a Promotional Kit for Your TikTok Account
A press kit acts as a promotional highlight of yourself. It amplifies all the great things about you and gives brands good reasons to work with you. This kit includes your contact information, photos, and notable achievements. Make them eager to see the benefits they’ll gain from collaborating with you. Websites like Templatelab offer free press kit templates.3. Use the Branded Content Toggle
The branded content toggle is a feature on TikTok’s Creator Marketplace that allows creators to indicate whether their video is a brand partnership or regular personal content. Branded content refers to sponsored or promotional content created by influencers in collaboration with brands.People don’t like being deceived, and it turns out apps don’t like it either. TikTok introduced the branded content toggle to ensure users are transparent about whether a video is promotional. If you’re creating sponsored content, use the toggle; otherwise, you risk having your video removed.
Read also: Learn How to Earn Money from YouTube for Free | Your Comprehensive Guide
3. Creating Paid Content
One reason TikTok spreads so quickly is that it’s completely free for anyone to use. However, a talented and popular creator might be able to convince their followers to join them in a paid or “VIP” content experience. A small portion of your audience could be willing to pay a few extra dollars for exclusive monthly videos or a supporters-only podcast, provided this content is genuinely different from the free content.Consider paid content like exclusive live chats, access to a private Discord channel, or a monthly video series available only to subscribers. Your TikTok channel could even serve as a simple trial for a paid course. Don’t forget to promote your paid content through your free content.
4. Invite Friends to Join TikTok
You can earn money on TikTok without having a single video or follower. All you need to do is participate in the TikTok Rewards program. Copy your unique referral link from your profile, then share it with friends. If these friends join and start using TikTok, you’ll earn reward points that you can eventually redeem for cash.TikTok users can also earn TikTok rewards by watching videos and participating in certain events listed on the app’s activity page.
5. Use the Live Gifting Feature
Live Gifting is one of the most beneficial features on TikTok for creators looking to monetize their content through live streaming, and it’s one of the primary ways to make money on TikTok. While most social media platforms offer live streaming, what makes TikTok unique is that it allows followers to show their appreciation by sending virtual gifts, which can later be converted into real money.Interacting with users in real time is excellent for building strong connections with your followers, as audiences with strong ties to a creator are more likely to support them. This means that going live can be a great way to generate a good income, especially if you have a large following.
It's worth noting that this feature is available only to creators who have registered with TikTok Creator Next. These "gifts" are converted into "diamonds," and once creators accumulate enough diamonds, they can cash them out for real money.
Read also: How to Make Money on Snapchat? Quick and Easy Ways
6. Crowdfunding Projects for Financial Support from Fans
Crowdfunding is one of the most accessible ways for TikTok content creators to make money. If you invest a lot of time and effort into creating content for your fans, some of them may want to support you to keep it going. Crowdfunding can take various forms, depending on the type of funding you’re seeking. If you need funds for a specific project, you can rally your followers by setting a funding goal and hosting live events to collect donations.If you’re looking to fund a particular project, here are two of the top crowdfunding websites to explore and encourage your followers to support you:
- Kickstarter, the most widely used and recognized crowdfunding platform online, which lends you credibility with your fans.
- Indiegogo, is ideal if you don’t have a specific funding goal, as it offers a more flexible fundraising target, allowing you to receive funds even after the deadline.
Tips for Making Money on TikTok
Want to increase your earnings on TikTok? Keep these tips in mind:1. Create Engaging Content
TikTok users are more likely to engage with valuable content, meaning videos that entertainingly teach them something new. Of course, creating high-quality content doesn’t mean you need fancy equipment. Instead, focus on understanding your audience’s needs and engagingly meeting those needs.2. Be Consistent
Sticking to a regular posting schedule increases your chances of appearing on the “For You Page (FYP),” which recommends content to users when they open the app. This, of course, also keeps your followers engaged and eager for more content.3. Be Authentic in Your Content
Ever heard the old saying “Be yourself”? This is crucial on TikTok. Today’s followers crave authenticity, not pretense or exaggerated personas. In other words, TikTok users appreciate creators who produce original, honest content that aligns with their personalities. So, avoid copying others or rehashing trendy ideas. Keep it real on TikTok, and you’ll attract a loyal audience.4. Be Transparent
TikTok users value transparency as much as authenticity, so you’ll need to let them know when you’re posting sponsored content. This is where you’ll use the branded content toggle. This handy button automatically adds the hashtag #Ad to your post so your followers know when they’re watching an advertisement.5. Don’t Stop Posting Your Regular Content
You might be excited about promoting your latest partnership but don’t neglect your regular content in the process. A good rule of thumb is to post one promotional video for every four to six regular videos. Remember, it’s your standard content that keeps your followers coming back.Read also: A Complete Guide to Making Money from Google AdSense for Beginners.
And now, you’re familiar with the best ways to make money on TikTok. All that’s left is to start implementing them and wait to reach your goal.
How about you? Have you ever tried making money on TikTok? If so, what strategies have you found most effective? Share your thoughts and questions in the comments below!