Creating and Selling Your T-Shirts Online Can Be Very Profitable
If you also want to try your luck, have time, and are creative, here are some tips for selling your models and creating your brand.
Selling T-Shirts: An Easy Field to Exploit:
Today, the T-shirt market is extremely profitable, both dynamic and promising. Due to its universal and timeless nature, it represents one of the biggest pillars of fashion, reinventing itself each year through new cuts, patterns, etc.However, this market is somewhat saturated with competition: the many advantages of creating and selling personalized T-shirts—especially online—have aroused much envy! In other words, you are not alone in this segment: it is therefore imperative to carefully study the existing offerings and customer demand before launching.
Know that this product is one of the few on which it is possible to achieve significant margins. You can make a lot of money: the basics sell for a few dollars (between 1 and 2 $ each) and the finished products between 12 and 45 $, the profitability is incredibly attractive.
Moreover, this product is easily marketable online. It doesn't require fittings (especially with the trend of "oversized" T-shirts) and there is truly something for everyone (humorous, graphic…), and for all audiences (young children, pregnant women…). Note that you can choose to target one of these segments, to focus your activity and try to be more visible compared to the competition.
Start Your Activity:
Now aware of the realities of this market, you have two options to ensure the future commercialization of your creations: partially outsource your activity or remain independent.Sell Your Personalized T-Shirts via Specialized Sites
If you want to relieve yourself of the burden of manufacturing and delivery and focus solely on design creation and product communication, you can choose to go through specialized sites. Among the most well-known, we can mention the following four:- Sellfy provides you with all the useful features to create your online T-shirt store. It takes just a few minutes to start working from scratch.
- Spreadshirt, which offers a solution for printing and sending clothes with your designs. You can either import it or create one using their customization tool. Not to mention, you can benefit from the site's Marketplace to redirect customers to your own blog or online store.
- Tunetoo, based on the same principle, which handles manufacturing and delivery: with it, create a design, set your commission level, and you're all set!
- TeeSpring, similar to Spreadshirt, allows you to launch sales campaigns with different models. Based on the crowdfunding principle, a campaign is only manufactured and realized if it meets the creator's set goals (for example, if you decide to sell 50 T-shirts in 15 days and you don't meet your goals, the campaign will be canceled, and you won't earn anything). This is a definite advantage as it involves no risk for you.
Create Your Brand:
If you decide to go independent, know that you will need to invest a minimum amount of time and euros to achieve your goals. Firstly, conducting a complete market study is important: should you choose one segment over another? What type of personalized T-shirt does your target prefer? What is your break-even point? What price for your creations? etc.After this study comes the reflection on your brand's image, your commercial strategy, your sales objectives, etc. These are necessary steps to make money with your activity in the short and long term. It is also during this period that you should contact potential subcontracting partners to ensure the printing of your T-shirts, for example.
Note that if you choose to print them yourself, you need to learn about the different types of printing to enhance them. There are three types: stencil, digital transfer, or screen printing, all having varying levels of quality. However, it is preferable to use screen printing, even if it is more expensive (especially because it can only be done by a professional with particular expertise), it ensures a better quality result which will be an asset for your sales!
Finally, to market your clothing brand under good conditions, you need to complete some legal formalities, notably:
- Registering the brand with the INPI to protect the identity and representation of your new activity,
- Creating a company that will quickly become indispensable if your business starts generating regular income.
In conclusion, the T-shirt market is an easy-to-access market, thanks to its many launch opportunities and online availability, but it is also a highly competitive market that requires careful consideration to determine how to reach your target. Otherwise, the adventure risks becoming costly and time-consuming...